Retail Shopping Centers
Retail Shopping Centers
The Role of Shopping Mall Security Guards
Security guards make people feel safe.
When you enter a shopping area and see uniformed guards making their rounds, you know right away that the property owners care about keeping people and businesses safe. The presence of a security guard gives employees and visitors a sense of confidence that they can go about their business safely.
Employees that work after hours or who are tasked with handling expensive merchandise will have peace of mind knowing that they are being protected by a professional when they are in higher-risk situations. Customers can rest assured that they do not have to worry about being mugged or confronted while shopping or in the parking areas. Business owners can feel confident knowing that there is a highly trained guard on the premises to ensure that the rate of theft is minimized or completely eliminated.
Security guards deter criminals from acting out.
A thief may arrive at your shopping mall with the intention of stealing from your retail businesses. However, imagine their dismay when they see professional, uniformed guards posted throughout the property. Guards act as a deterrence to would-be thieves who know they most likely will not get away with their crime when a security guard is on-site.
The chances of being caught and punished by law enforcement are too great for many criminals to even attempt a criminal act. Security guards are trained to identify suspicious behavior, so they can often prevent a security situation from happening altogether.
Security guards provide customer service.
Security guards are very visible to your employees and customers. They are often posted at the entrances to the property or retail stores or at the security desk. Guards also perform live patrols of the property, including parking areas. In any case, guards are very often the first person a customer or employee will reach out to when they require assistance.
From navigating the property to reporting a security concern, guards will be responsible for having a great deal of interaction with customers. A good security guard will provide quality customer service and be a trusted resource for security and information.
Security guards react when a security situation arises.
When an emergency or security situation arises on site, your security guards will be the first to respond. They receive high levels of training, in addition to their years of experience, so they know exactly what to do in a variety of circumstances. Depending on the needs of your shopping center, a security guard may diffuse the situation until law enforcement responds to the call. In other cases, guards may be able to restrain a suspect until police arrive on the scene. They are trained in the use of de-escalation techniques that are effective at keeping your employees and customers safe.
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